Shopify x Skullcandy – black koles

SLC, UT

Telling the Skullcandy story for Shopify Enterprise.

A B2B brand film for Shopify, featuring Skullcandy's 90-day replatform.

Shopify hired Black Koles as the creative partner to bring their Skullcandy case study to life. Skullcandy had just replatformed from BigCommerce to Shopify in 90 days, posting a 45% holiday revenue lift and the most successful product launch in company history. Shopify needed a hero film that translated those numbers into a story their enterprise prospects would actually feel. We led creative direction, storyboarding, production, and post. The deliverables were a 3-minute hero film, six platform-native social cutdowns, and a stills photography gallery, built for Shopify's case studies library and surrounding paid campaigns.

Services

Creative Direction
Storyboarding
Pre-production
Cinematography
Photography
Editorial
Motion Graphics
Design

How We Made It

Shopify came to us with the story they wanted to tell. We came back with the storyboards, references, shot list, and schedule. That's how we work. We embed as the creative arm of the team, take an idea past the brief, and bring it to camera.

SIX CUTS, ONE CAMPAIGN

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"Working with Black Koles on the Shopify x Skullcandy customer storytelling campaign was a smooth, collaborative, and genuinely creative experience. Their team brought thoughtful creative direction, clear communication, and a sharp eye for authentic storytelling, helping shape narratives that felt true to the customer while staying aligned with both brand identities. The final A+ work was visually strong, emotionally grounded, and delivered with creative professionalism and zero ego. Black Koles made the process efficient, enjoyable, and consistently elevated the project's quality; it was a delight to work with them."

— Jordan Stead, Sr. Creative Producer, Shopify

How We Made It

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Assos