New Coordinates was a year-long campaign for Path Projects, built around three shoots in three landscapes: spring in Moab, summer on Catalina Island, fall in Vancouver. What made this one different is that Path Projects let us in on the strategy — every shoot was planned to feed a full channel mix, not just a single deliverable. Across the year that meant two main brand edits (Trail Dreams and By Any Means), seasonal hero films, product ads across the line — Graves, Kessler, Links, Primeflex, Pyrenees, Boreas, Wadi — fourteen single clips built for social, paid social ads, photo carousels, website banners, motion GFX, and deep stills libraries from every location, including 35mm film from Moab. Three coordinates, one connected system, a year of content. Built like their gear: functional, modular, made for distance.