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Your Window to the Wild
Soup to nuts production and creative camera work.
Produced in collaboration with Outside Magazine for the 2025 Toyota 4Runner launch. Black Koles handled production, and Asher Koles served as Director of Photography for the campaign, which was shot in the high desert south of Flagstaff, Arizona. The project follows watercolor artist Max Romey, who communicates and connects with his world on a deeper level through his art.
Services
  • Production Services
  • Director of Photography

STORY + COMMERCIAL

This isn't a story about hardship. It's about a way of communicating and giving Max the room to express himself. The brief also called for a 4Runner Trailhunter. Same location, same days, two different jobs: a character piece and a made-for-TV spot, working off the same footage without one compromising the other.
A FEW OF OUR FAVORITE FRAMES
MOMENTS IN BETWEEN
TOTAL VIEWS
2.5M
COMPLETION RATE
97%
UNIQUE ASSETS
4

The Sect

Cinematography Creative Direction MTFX Photography Post-Production Pre-Production Production Storyboarding
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