ASSOS came to us with a moodboard. The Interstellar capsule collection — inspired by the “unnatural surfaces, shapes and colors of the lunar world” — needed a launch campaign, and the reference imagery pointed to Lanzarote. We made the case that the other world they were looking for was closer: Southern Utah’s San Rafael Swell. Goblin Valley, Temple Mountain, Little Wild Horse Canyon. Supernatural 2.0 became the second phase of the Interstellar launch: six athletes in full capsule kit — jersey, bibs, eyewear, helmet, booties — moving through a landscape treated to feel just slightly off-planet. Floating cacti. Contrail-crossed skies. Melt-and-blend overlays between rider and terrain, built around the capsule colorways: Space Silver, Moon Sand, Cosmic Rose. We delivered a hero film, three cutdowns, social reels and teasers, and a stills library for ASSOS’ global channels.