We’ve been snowboarding Powder Mountain for the better part of two decades — long enough to watch the place move through a lot of transitions, and lucky enough to work alongside it through more than a few of them. For years Pow Mow has been known for its rootsy style, its community, and its empty lift lines. What it hasn’t been known for is steep terrain. The new Primetime lift, opening the Davenport area, changes that — and the team brought us in to tell the next chapter. We documented the story from the ground up: Benjamin Moisen out there through the fall, day after day, capturing the lift install. The plan was to finish in clean, bluebird early-spring powder. Then approvals ran long, we were threading windows with ski patrol, and we ended up shooting far later in the season than anyone wanted. When an unexpected late-season storm rolled in, the whole crew flipped around on a dime for one more pickup day. The campaign rolled out as a three-post triptych built to read as one piece on the grid: a film-photo reel, a teaser, and the Davenport hero film — film photography aesthetic carried across all three cover frames.