Filson – black koles

SLC, UT

DESERT DWELLER

Long days, loose shot list and ample opportunities

Black Koles supported production with co-founder Asher Koles serving as director of photography, then carried the work through our in-house post-production suite. Shot over four days in Moab, Utah, the campaign spanned more than eight distinct scenes built around the texture, scale, and character of the desert. In the edit, we shaped that material into a layered, visually rich montage that felt true to Filson’s established language while showcasing the season’s fall and winter collection. It was a natural collaboration with a brand and creative team that trusted the process and knew exactly who they were.

Services

Cinematography
Post-Production

"The wilderness is not a luxury, but a necessity of the human spirit."

Location:

MOAB, UT

All the desert has to offer

The production moved through a wide range of desert adventures, from whitewater rafting, fly fishing, rappelling, and canyoneering to overlanding, vintage vehicle, and moto shoots. Working with four talented local Moab models gave us a diverse library of authentic, action-driven imagery that we could layer together dynamically in the edit.

Outdoor Studio

We built an outdoor studio around a large, hand-painted canvas backdrop, creating a controlled setting to capture the season’s key products against the surrounding desert landscape. That footage became the foundation of the product cuts, giving the campaign a strong supplementary layer alongside the broader lifestyle work.

PRODUCT CUTS

Alongside the broader campaign, we created dedicated product cuts for the Dry Tin, Reverse Sateen, Ultralight, and Warm Weather collections. Each edit paired the adventure-driven footage captured across the campaign’s distinct locations with focused product imagery shot in our outdoor studio.

BTS

PRODUCT CUTS

Gregory Tech